SharePoint Marketing Suite: Completing the SharePoint Internet Offering

Building your brand with a sleek new website with the highest hopes of promoting a business is a common story. Your company’s online persona and image, mission and purpose are embodied in your website, a digital portrait painted with intricate details to bring site visitors over to where you see the grass is greener: the-solution-to-your-visitor’s-problem-territory. The marketing, content, planning, and all of the dabs of color and brilliance that paint your website’s intriguing features are critical. Without question, so are the tools with which you construct your work of art.

An increasing number of web developers are choosing SharePoint as their website construction platform, constantly blending the edges of your online portrait so that all those little details, codes and strings are cohesive and polished. We all know about first impressions, and while all that glitters is not gold, if your product is as good as gold, you sure want your customer to be dazzled.

Social Media discussions within the SharePoint, Marketing and Business Development arenas are raising questions like “How do I increase traffic to this site?” or “Should I adjust this feature on my SharePoint Website to make it more user friendly, relevant, interesting?” Listen, marketers can recommend endless ideas, but realistically, recommendations are only second best until you understand your company’s SharePoint website performance in relation to business goals. Your work of art, your SharePoint website without question deserves a constructive review: analysis. Not a subjective one, but the raw facts. SharePoint’s increasing popularity as an out-of-the-box solution for website construction is evident, yet the out-of-the-box analytics features have been tapered throughout the years with each version release.

Fill in the shades of grey and get a full color vision of your business’ website productivity and traffic with The SharePoint Marketing Suite, a web analytics and website optimization tool that offers diverse products with insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of their online marketing programs. Developed specifically to meet the demands of the Microsoft SharePoint platform, Intlock, the developer of SharePoint Marketing Suite, aims to improve enterprise websites, portals, and third party applications.

SharePoint Marketing Suite product has an array of unique features that helps marketers understand their website visitors’ experience with a specialized analytics package for SharePoint websites. To hear more about SharePoint Marketing Suite, Intlock will be hosting a webinar on marketing challenges examining visitor engagement, website optimization, and other issues related to SharePoint website analytics. The webinar will give an overview of the entire SharePoint Marketing Suite, discussing the capabilities of the products.

Intlock’s appreciation of product marketing was the inspiration to listen to the unique demands of SharePoint website users, remembering that marketing is a skillful, fine art. Each customer comes with their own individual mission. SharePoint Marketing Suite’s “Behavioral Targeting” feature allows admins to target website content to specific users based on a number of criteria, such as location, age, job title, language, product searches on your site and pages visited.

Acquiring leads and increasing conversion is every business’ goal, so understanding how to customize engaging questions on your website to get the customer information you’re seeking in registration forms, offering specific pages, messages or products, and customizing aspects of your site in a particular language based on geographical traffic are only a few means with which you can make your user experience outstanding with the Behavioral Targeting tool.

Above all, a customer wants to feel that they are identified with, ultimately feeling special and valued. SharePoint Surveys, also known as the Voice of Customer tool, fill in the gaps of Usage Reports by providing extensive visitor data and feedback that will help you implement changes and optimize your site. Once you know what your customer thinks and your observe their site navigation patterns, you can then use tools like Behavioral Targeting and A/B Testing to customize visitors’ experiences and evaluate which variations of design, product presentation and interface options generate top conversion results, updating your site in real time with real time data and statistics. The Multi Variant or A/B testing can be aimed at particular user segments and later the results can be divided into preferred segments as well, rhythmically in tune with your visitors’ dynamic site movement.

With sleek and intuitive interfaces, both tools are incredibly easy to use even by those without technical expertise. There is also a configuration wizard which automates entire portions of the setup, such as by adding tracking code to your pages for you, which makes setup a breeze.

The SharePoint Marketing Suite “Completing the Internet Offering” webinar will help customers that already use the product understand its full extent as well as introduce new customers to the magic of these tools. – Yarin Negri, Marketing Director at Intlock